Meta, the parent company of Facebook, has announced that Nigerians will be able to monetize their Facebook accounts, starting this June, through various monetization features available on the platform.
However, as with any new venture, there are potential pitfalls to be aware of.
Here are ten things that could get you into trouble as you monetize your Facebook account in Nigeria.
1. Violating Community Standards
Facebook has strict community standards that prohibit content such as hate speech, violence, and nudity. Violating these guidelines can result in your account being suspended or banned, halting any monetization efforts.
2. Infringing Copyrights
Using copyrighted material without permission can lead to your content being taken down and your account flagged. Ensure all content you post is either original or properly licensed.
3. Engaging in Clickbait Practices
Creating misleading headlines or thumbnails to attract viewers is against Facebook’s policies. This practice, known as clickbait, can lead to reduced distribution of your content and potential demonetization.
4. Posting Misinformation
Sharing false or misleading information can harm your credibility and lead to penalties from Facebook. Make sure all information you post is accurate and verifiable.
5. Ignoring Data Privacy Laws
With data privacy becoming increasingly important, failing to comply with regulations such as Nigeria’s Data Protection Regulation (NDPR) can result in legal consequences. Be transparent about how you collect and use user data.
6. Overlooking Facebook’s Ad Policies
If you plan to run ads on your content, it’s crucial to follow Facebook’s advertising policies. Violations, such as promoting prohibited products or making false claims, can lead to your ads being rejected and your account being penalized.
7. Spamming Your Audience
Overloading your audience with too many posts, especially promotional content, can lead to decreased engagement and followers. It’s important to maintain a balance between engaging content and promotional material.
8. Engaging in Fraudulent Activities
Any attempt to artificially inflate your views, likes, or followers through bots or other deceptive means can result in severe penalties, including account suspension.
9. Neglecting Audience Interaction
Ignoring your audience can lead to decreased engagement and loyalty. Failing to respond to comments or messages may result in a loss of followers and reduced reach, impacting your monetization potential.
10. Using Prohibited Content for In-Stream Ads
Facebook has specific guidelines for in-stream ad content. Posting prohibited content, such as excessive profanity or controversial political content, can lead to your in-stream ads being disabled, affecting your revenue.
