Award-winning rapper, Chibuzor Nelson Azubuike, popularly known as Phyno, has shared the reasons behind his transition from rapping in English to using his native Igbo language.
Phyno, a celebrated figure in Nigeria’s music industry, revealed that the switch was a deliberate decision to stand out and bring something unique to the global stage.
Phyno Explains the Shift
Speaking on the In My Opinion podcast, Phyno detailed how his upbringing and career aspirations influenced the change in his style.
The rapper started his career performing in English but later found his true identity by embracing his cultural roots.
“Growing up, I listened to emcees who were very lyrical, like Busta Rhymes, Jay-Z, 2Pac, Biggie, and the rest,” he said.
“I had that Western influence in my music. At the start, I was rapping in English because I wanted to sound like them.”
However, Phyno realized that to build a successful career, he needed to differentiate himself.
“When I got to a point where I had to make a career out of this, I asked myself, What am I going to sell to the world?”
Phyno said he came to a profound realization.
“If I go to the UK, will I sell English to them? They own the English language. If I go to America, I can’t sell what they already have. But if I sell Igbo to them, it’s unique. That’s my strength.”
Cultural Roots Shaped His Music
Phyno credits his upbringing in a highlife-influenced environment as a major factor in shaping his sound.
“I grew up in a neighbourhood that was heavily influenced by highlife music,” he explained.
“That influence is in my music and art today. I make sure I incorporate it because it’s part of who I am.”
The rapper also noted that embracing Igbo culture has transformed his image and stage presence.
“I’ve started wearing Igbo traditional attire because I want to represent my culture,” he said.
“I have to look different and show the world where I come from.”
Unique Sound, Global Appeal
Phyno’s decision to rap in Igbo has distinguished him in Nigeria’s music industry and beyond.
Songs like Fada Fada and Connect have earned him a reputation as a versatile artist who stays true to his roots while appealing to a global audience.
The rapper’s fusion of traditional Igbo highlife with modern hip-hop has created a unique sound that resonates with fans across the world.
“Rapping in Igbo is Strategic,” Phyno Says
Phyno’s move to rap in Igbo is not just a cultural choice but also a business strategy.
“Selling something unique is what makes you stand out in any industry,” he said on the podcast.
The rapper’s focus on Igbo culture has also inspired other Nigerian artists to incorporate local languages into their music.
“Phyno has shown us that you don’t need to sound foreign to succeed,” one fan commented on social media.
A Role Model for Cultural Pride
Phyno’s journey from English rap to Igbo rap highlights the importance of cultural identity in a globalized world.
By embracing his roots, the rapper has become a symbol of pride for many young Nigerians.
“I want people to know that being yourself is the greatest strength you can have,” Phyno said.
Global Recognition, Local Inspiration
Phyno’s success story is a testament to the power of authenticity.
He has performed on international stages, gaining recognition for his unique style.
Yet, his message remains rooted in inspiring Nigerians to celebrate their culture.
“The world is ready to listen to us,” he said.
“We just need to show them what makes us special.”
