Lagos State has set a new benchmark for tourism and entertainment in Africa, generating an impressive $71.6 million during the December 2024 festive season, famously dubbed “Detty December.”
The revenue, attributed to tourism, hospitality, and entertainment, underscores Lagos’ position as a leading destination for leisure and culture on the continent. Hotels alone contributed a staggering $44 million, while short-let apartments added $13 million, according to a report by the Lagos State Government.
“This is yet another testament to Lagos’ status as Africa’s tourism and entertainment capital,” said Mr. Idris Aregbe, Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Arts, and Culture. He spoke during a review of the “Lagos State Detty December 2024/2025 Report.”
A Season of Unmatched Festivities
The December festivities, which have become a hallmark of Lagos’ vibrant cultural scene, featured an array of events that attracted both local and international audiences. Signature events like the Greater Lagos Fiesta, Rhythm Unplugged, Mrs. Universe Africa, African Fashion Week, and the Spotify Wrapped Concert turned the city into a hub of activity, drawing attendees eager to experience the lively spirit of Lagos.
The festive buzz also brought members of the Nigerian diaspora back home, further enriching the city’s cultural tapestry. Tourists and locals alike filled hotels and short-let apartments, contributing significantly to the state’s economy.
“The December 2024 season was extraordinary in its ability to bring people together while celebrating Lagos’ unique blend of culture, arts, and music on a global stage,” a statement from the Lagos Press Office read.
A Boost for Tourism and Economic Growth
Tourism has become a cornerstone of Lagos’ economic strategy, with the state leveraging its rich cultural heritage and dynamic entertainment industry to attract global attention. The success of the 2024 festive season, Aregbe noted, reflects the state government’s strategic investments in these sectors.
“The Lagos State Government remains committed to creating an environment that fosters growth in tourism and entertainment,” Aregbe said. “This success is not just about the numbers but also about the vibrancy it adds to the economy and the opportunities it creates for our residents.”
The $71.6 million windfall is expected to bolster Lagos’ ongoing initiatives to position itself as a global tourism hub. The government has announced plans to use the insights from this year’s Detty December to inform its upcoming “Lagos Tourism is Rising” campaign in 2025.
Creativity and Resilience Drive Success
Beyond government efforts, the report highlighted the role of Lagosians in making Detty December a success. Entrepreneurs in the hospitality and entertainment sectors, alongside local artisans and creatives, played a pivotal role in the season’s achievements.
“Our success is a reflection of the resilience and creativity of Lagosians,” Aregbe said. “From the local artists to the small business owners, their efforts have contributed immensely to what we have achieved.”
The thriving cultural scene has not only brought economic gains but has also solidified Lagos’ reputation as a city where arts and business converge seamlessly.
Plans for Expansion
Building on the momentum of Detty December, Lagos State is planning to expand its tourism offerings. The forthcoming “Lagos Tourism is Rising” initiative aims to create more opportunities for residents and further establish the state as a global center for culture and commerce.
“Tourism is a vital driver of economic growth and cultural preservation,” Aregbe emphasized. “Our vision for 2025 is to take this momentum and amplify it, ensuring Lagos continues to shine as a destination of choice.”
With the 2024 season setting the stage for future successes, Lagos is poised to enhance its reputation as a city that thrives on innovation, culture, and community-driven progress.
