Veteran music producer, Samklef, has declared that rapper and YBNL boss, Olamide, has had a greater impact on the Nigerian music industry than renowned music executive, Don Jazzy.
The statement comes amid ongoing debates in the entertainment industry following Olamide’s recent claim that Wizkid is “the greatest Afrobeats artist after Fela Kuti.” While the remark sparked mixed reactions and criticism on social media, Samklef defended Olamide, emphasizing his significant contributions to the growth and transformation of Nigerian music.
Samklef argued that Olamide has broken long-standing barriers in the music industry, challenging established gatekeepers and paving the way for new talents to emerge.
On his X account, Samklef wrote:
“Devil go punish anybody wey talk down on Olamide! His impact in the industry even Don Jazzy dey learn. It was Olamide who humble Don Jazzy after that Headies wahala. And broke the chain of the industry gatekeepers. Na him make Don Jazzy dey wear this new mask. After Wizkid, na Olamide get the real street credibility.”
In his post, Samklef highlighted Olamide’s ability to influence not just the artists he works with, but also the structure and dynamics of the Nigerian music industry. He claimed that Olamide helped challenge old systems where certain individuals controlled who could succeed in the industry, making it more accessible for emerging talents.
This sentiment underscores the growing recognition of Olamide not just as a performer, but as a pivotal figure in shaping the industry’s landscape.
Olamide, through his YBNL Nation record label, has played a critical role in discovering and nurturing young Nigerian talents. Over the years, the rapper has launched the careers of several artists who have gone on to become major names in the music scene.
Among these are Adekunle Gold, Lil Kesh, Fireboy DML, Asake, and many others. These artists have not only gained commercial success but have also contributed to the global rise of Afrobeats, Nigeria’s most recognized music export.
Industry analysts say that Olamide’s success lies in his ability to connect with street culture while producing music that appeals to both local and international audiences. His focus on mentoring young talents and giving them creative freedom has been cited as a key factor in his influence.
On the other hand, Don Jazzy, co-founder of the now-defunct Mo’Hits Records, is widely regarded as one of Nigeria’s most successful music producers and executives. He was instrumental in the rise of artists like Wande Coal, D’Prince, and Dr Sid.
After the dissolution of Mo’Hits, Don Jazzy launched Mavin Records, a powerhouse in Nigerian music that has produced superstars including Tiwa Savage, Reekado Banks, Korede Bello, Johnny Drille, Rema, and Ayra Starr.
His contributions have cemented him as a household name and a key figure in shaping the modern Afrobeats sound. Yet, according to Samklef, Olamide’s direct engagement with emerging artists and his role in democratizing opportunities give him a unique edge in terms of industry impact.
The debate over who has had a greater influence on Nigerian music has gained traction among fans and industry watchers. While Don Jazzy’s influence is undisputed, particularly in talent development and production quality, Olamide’s impact lies in his ability to connect with fans, empower new artists, and disrupt traditional industry hierarchies.
Many fans argue that Olamide’s street credibility and consistent output over the years make him a unique force in Nigerian music. He has released numerous albums, many of which have been commercially successful, while maintaining relevance in a highly competitive industry.
Samklef’s defense of Olamide also touches on the rapper’s controversial statements, such as naming Wizkid as “the greatest Afrobeats artist after Fela.” Samklef argued that criticism of Olamide for his opinions overlooks the broader picture of his contributions and the respect he commands within the industry.
Olamide’s influence extends beyond music production and artist management. He is seen as a cultural icon whose music reflects the realities of Nigerian youth, particularly in urban areas. His songs often address everyday struggles, ambitions, and societal issues, resonating with a wide audience.
Moreover, Olamide’s mentorship has inspired a new generation of artists to take control of their careers, emphasizing independence and self-expression. This approach contrasts with the traditional music industry model, where success often depended heavily on alignment with established executives and record labels.
By challenging the status quo, Olamide has created opportunities for young artists to explore creative freedom and achieve success on their own terms. This, according to Samklef, is part of why he believes Olamide’s impact surpasses even that of Don Jazzy.
Both Olamide and Don Jazzy have played crucial roles in shaping contemporary Nigerian music. While Don Jazzy is celebrated for his production excellence and ability to launch mainstream artists, Olamide is praised for his entrepreneurial spirit, street credibility, and mentorship.
The Olamide vs Don Jazzy debate highlights a broader discussion about the evolution of Nigerian music, where the combination of talent, mentorship, production, and cultural relevance defines an artist or executive’s impact.
It also highlights the increasing importance of artist-led labels, where musicians like Olamide can shape their creative vision while developing new talents independently.
As Nigerian music continues to gain global recognition, the contributions of industry leaders like Olamide and Don Jazzy remain central to the country’s creative growth. Both figures have influenced the careers of numerous artists and helped elevate Afrobeats on the international stage.
The ongoing debates about their relative influence reflect the passion of fans and the vibrancy of Nigeria’s music industry. While opinions may differ, there is no doubt that Olamide and Don Jazzy have each left indelible marks on the landscape of Nigerian music.
Samklef’s recent comments add fuel to the discussion, reminding fans and critics alike to recognize the unique contributions of artists and executives who continue to shape the future of Afrobeats.
