Global technology company Apple Inc. has unveiled its latest laptop, the MacBook Air powered by the new M5 chip, and the launch is already attracting attention in Nigeria.
Beyond the device’s improved speed and performance, many Nigerians are talking about the soundtrack used in the advert — “Let’s Start” by Afrobeat legend Fela Anikulapo Kuti.
The campaign opens with strong drumbeats, smooth visuals and bold graphics. As the sleek MacBook Air M5 appears on screen, Fela’s energetic sound plays in the background. The advert begins with the words “Let’s Start” and ends with “Je ki a bere,” the Yoruba translation of the same phrase.
For many viewers, the combination of modern technology and African music is a powerful cultural moment.
Apple is known worldwide for its iPhones, iPads and MacBooks. The MacBook Air is one of its most popular laptops, especially among students and young professionals because of its slim design and long battery life.
With the introduction of the M5 chip, Apple says the new MacBook Air is faster and more efficient. The company continues its shift to producing its own processors, which it says offer better performance and energy savings.
However, in Nigeria and across Africa, it is the choice of music that has sparked excitement.
Fela Kuti, who died in 1997, remains one of Africa’s most respected musicians. He created Afrobeat, a style that blends jazz, highlife and traditional African rhythms with strong political messages. His music has influenced artists around the world.
By using “Let’s Start” in its global campaign, Apple appears to be recognising the lasting power of African music and culture.
The advert stands out not only because of the song but also because of how it uses Yoruba language and rhythm.
The beats and traditional elements in the track give the high-tech product an African identity. The closing line, “Je ki a bere,” reinforces the message in a local language, making it relatable to Yoruba speakers and many Nigerians.
Social media users have praised the move, describing it as creative and respectful of African heritage. Some say it shows how Nigerian culture continues to shape global entertainment and business.
In recent years, African music — especially Afrobeats — has gained strong international recognition. Nigerian artists now fill stadiums in Europe and America. Apple itself has supported African music through its streaming service, Apple Music, which promotes Nigerian and African playlists.
Using Fela’s music in a major product launch shows how global companies are paying closer attention to African audiences.
Industry observers say the campaign may also be part of Apple’s strategy to strengthen its presence in emerging markets like Africa.
Nigeria has one of the largest youth populations in the world, with growing interest in technology, digital content and creative industries. Many young Nigerians use Apple products for music production, graphic design and online businesses.
By connecting innovation with African music, Apple sends a message that technology and culture can grow together.
For now, the MacBook Air M5 is making headlines not only for its new chip but also for celebrating a Nigerian legend.
