The Nigeria Securities and Exchange Commission (SEC), on Friday, issued a stern warning to potential investors, urging them to steer clear of $Davido’s coin, a digital token purportedly linked to the Nigerian musician, David Adeleke, better known as Davido.
In a statement released by SEC management on Friday, the regulatory body made its stance on the risks associated with the coin clear.
“The attention of the Securities and Exchange Commission, Nigeria (“SEC”) has been drawn to a meme coin known as “$Davido” allegedly linked to the popular Nigerian singer, David Adedeji Adeleke AKA Davido.
“The general public is HEREBY ADVISED that meme coins lack fundamental value and are purely speculative. The general public is further WARNED that investing in meme coins, including $Davido, is highly risky and should be done with a full understanding of the associated risk.
“Meme coins are also NOT intended to serve as a medium of exchange accepted by the public as payment for goods and services,” SEC cautioned, shedding light on the speculative nature of these tokens.”
The SEC also issued a warning to capital market operators, urging them to distance themselves from instruments falling outside the regulatory purview.
“$Davido, as an investment product or investable asset class under its regulatory purview, as such individuals who patronize it, do so at their peril,” SEC emphasized, driving home the gravity of the situation.
“The Commission will continue to monitor developments within the ecosystem and will not relent in deploying its regulatory powers as and when required,” SEC concluded, casting a vigilant gaze over the ever-evolving landscape of digital currencies.
The genesis of $Davido’s coin can be traced back to the phenomenon of meme coins, a subset of cryptocurrencies inspired by internet memes and social media communities.
These digital tokens often gain traction through viral marketing campaigns and celebrity endorsements, leveraging the popularity of influencers to drive speculation and investment.
As one of Nigeria’s most prominent musicians and cultural icons, Davido’s endorsement of the coin catapulted it into the spotlight, attracting attention from fans and investors alike.
Ever since, Davido has found himself embroiled in allegations of orchestrating a “pump-and-dump scheme”.
The digital token, launched amidst much fanfare, quickly became the subject of scrutiny after its value soared and subsequently crashed, leaving investors disillusioned and accusing the musician of perpetrating an outright scam.
The abrupt surge and subsequent crash of the token left many investors reeling, prompting accusations of manipulation and deception.
Prominent Nigerian crypto enthusiast Rume Ophi, known as the cryptopreacher, minced no words in condemning Davido’s actions, labeling them as textbook behavior for a “crypto rug pull scam.”
Ophi’s warning to investors underscored the potentially devastating consequences of celebrity endorsements in the cryptocurrency space, where trust and credibility are paramount.